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Singapore, state-island owner of one the biggest (and most unknown) companies in the world.

Perfect but boring? From Singapore. However, they would answer with no shame and with every right: “yes, so what? It doesn’t matter to us if we are boring because we are the fifth country with the highest per capita income”. That is how practical they are, and look how well it went for them since, in 1959, they were one of the remaining colonies to get rid of the British Empire. Despite that, the Victorian trace can still be noticed in every corner of their state-city. Not only because they drive on the left side of the road, but also because of the gentlemen education that has remained there. Not in their genes, which have all the colours except for white, but in the most important of their leitmotivs: Zero Political corruption. We talk about what it is called National Campaigns, marketing waves that the government utilizes to flood the little island constantly trying to educate the population. There have been many and very popular, such as: Speak Good English, to avoid the development of Singlish -like Spanglish but the Asian way-; or Romancing Singapore to promote the birth rate. Although most of them didn’t work, with the two first, the campaigns Be Practical and Be Honest, they turned a 4 million people country about to starve in a little World Power country.
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