Brief description: leaving aside the Gangnam district, this is undoubtedly the quintessential shopping area in Seoul. On the main street (and pedestrians that cross it), you can find all kinds of clothing stores, from international firms to Korean brands and alternatives. But perhaps what is most surprising is the multitude of perfumeries that exist. Korean cosmetics have international renown. From the classic products made with snail slime to the most advanced cosmetics ... the truth is that we are not great experts in the subject, and it becomes quite complicated to choose between all brands and products. But if you want a recommendation, the Innisfree brand (which has its own stores) has great products and reasonably priced. You can buy any of their face masks for € 1-2, and anti wrinkle creams are also very good.
Duration visit: 1h.
Hours: 10.00-22.00.
Cost: free.
How to get there: by subway, exit 6 Myeong-dong stop (line 4). You can also arrive on foot, 15min walk from the city hall.